DilSeBol

About DilSeBol:
DilSeBol Customized Apparel Pvt Ltd was established in 2006 and our portal, www.DilSeBol.com was launched officially on 14th April 2007. DilSeBol specializes in production of customized printed products, the designs for which can be easily and quickly created by users at www.dilsebol.com using our proprietary design tool called “The Artist”. The current products available include t-shirts, mugs, coasters, ceramic tiles, mouse pads, shirts, caps and polo t-shirts. In the near future, paper print products like posters, photo books etc will also be introduced. As the focus is on creating customized products as per the customer’s requirement, each design is printed on the product only on order and the entire order processing set-up is geared towards handling single, unique items. This approach is different from that of mass manufacturer’s who make large lots and keep it as inventory.

Founding and Management Team:
The founding team consists of Suresh Subbian, Ravi Kumar and Kapil Vishwanathan.
Suresh has an Engineering background and has been associated with a few ventures in Tirupur related to garment dyeing and manufacturing. Suresh is also the co-founder of CK Technologies, a Chennai-based software company specializing in Indian language computing.
Ravi Kumar is a management graduate from IIMA and has worked across different areas in Sales and Marketing in the world’s largest beverage company and in Supply chain & Project Management in one of the leading consulting companies in the world. This is Ravi’s first experience in creating a new venture.
Kapil Vishwanathan is a Harvard and Stanford alumni and is also the co-founder of PreMedia Global, a cross-border publishing services company with operations in the US and India.
Suresh and Ravi manage the day to day operations of DilSeBol.com. Suresh mainly takes care of manufacturing and procurement while Ravi looks at customer service, marketing and website development.
Focus Areas:
We plan to focus on a few things to differentiate ourselves
1. Great focus on apparels which implies offering a lot of options in terms of styles and colors.
2. High quality commitment with a no questions asked replacement guarantee. We have our own apparel label made as per our specifications, under strict quality control standards. We also have a great combination of different printing methods that we use to get the best output for each design based on its unique requirements. This gives us great confidence in our quality which makes offering a free replacement not a big challenge for us, because there are so few complaints! We don’t believe in empty boasts like “best customized products” etc, but we have a great number of repeat customers and great positive feedback coming our way, which makes us believe that we are delivering what we promise consistently!
3. Our proprietary design application which is probably the easiest design application available online today will continue to evolve and offer more features to users while remaining highly user-friendly
Differentiators for DilSeBol.com:
DilSeBol provides the tools required for people to create their own designs, review it online to see how it will turn out on a product and then ultimately, order it with us if they like what they see. Our easy to use, proprietary design tool, “The Artist” is ideal for everyone, even people not familiar with design software like Photoshop etc. This is probably the most attractive feature. Also, we don’t place restrictions on the picture resolution that is to be uploaded, so we work on even low resolution pictures and enhance it to bring out good quality output.
Finally, we offer a slew of color options on apparel which is hard to find anywhere else.
Challenges:
By far our biggest challenge is to ensure that we are able to maintain our promised delivery time of 4 days or under for customized orders. We need to ensure that our manufacturing process gets completed in time. We find that courier service is still not 100% reliable and therefore, we try and turn around orders on the same day to give one more day to the courier service provider.

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